Plumbing Licensee Program · Own Your Business | Pop & Go Rooter
🚀 Now Accepting Founding Licensees · First 5 spots at 30% off · See Founding rate →
POP & GO ROOTER 📞 Book Discovery Call
🎯 LICENSEE PROGRAM 💰 FOUNDING RATE ACTIVE 🇺🇸 SD + AZ FIRST

Own your plumbing business. Skip the 3-year struggle.

Plug into a proven system that hits $500K/year in 18 months — with the brand, the leads, the training, and the support to make it happen. Without giving up ownership.

📅 Book a 30-Min Discovery Call See What's Included
25+ years family-owned 3,500+ 5-star reviews Licensed & insured

💰 Founding Licensee Rate

$24,500 $35,000
Initial license fee · save $10,500
First 5 spots only · locks 5% royalty for year 1 (vs 7% standard) · plus personal onboarding week with Rafael
  • Exclusive 5-mile radius territory
  • Complete operations playbook
  • National lead generation to your phone
  • 2-week training academy
  • Branded truck wrap + startup kit

25+

Years in the trade

4.9★

3,500+ reviews

$500K

Year 2 target revenue

18 mo

To full operations

Why Pop & Go, why now.

Three things we do for you that you can't easily do on your own — even with 20 years of plumbing experience.

⚡

Speed to Revenue

Proven playbook cuts your ramp from 3 years to 18 months. Skip the mistakes we already made. Hit $500K/year while your competitors are still figuring out their pricing.

📞

Lead Generation Handled

We run the national marketing. Google Ads, SEO, brand, PR — all funded by the marketing fund pool. Leads route to your phone. You just fix plumbing.

🔑

Ownership + Independence

You own your business, not employees. You run your crew, keep your profits, build your equity. National brand, local operator, real relationships.

Everything included in your license fee.

No hidden fees, nothing sold à la carte. This is what every Pop & Go licensee gets — from Day 1.

🚛 Startup Assets + Systems

Included in your $35K initial fee ($24,500 for Founding)

  • Exclusive 5-mile radius territory (locked to your home base)
  • Branded vehicle wrap for one work truck (~$3,500 value)
  • Startup kit: uniforms, business cards, brand assets
  • Access to Pop & Go CRM + national lead system
  • 2-week onboarding training academy
  • Complete operations playbook (SOPs, scripts, templates)
  • Pricing guide (what to charge for every service)
  • Local launch marketing campaign ($3K ad spend)
  • Personal business phone number + call routing
  • Google Business Profile setup + review generation

📢 Ongoing Support + Growth

Covered by 7% royalty + 2% marketing fund

  • National brand marketing + Google Ads at scale
  • National lead routing to your phone
  • Quarterly Growth Summits (2-day training events)
  • Monthly Group Coaching Calls with Rafael
  • Access to Licensee Academy (always growing)
  • Marketing template library (Instagram, FB, GBP)
  • Financial + business coaching (quarterly P&L review)
  • Technology stack maintenance + updates
  • Support hotline (M-F 6am-6pm PT)
  • Priority Property Program access + revenue share

Straightforward economics. No surprises.

Below industry average on royalty. Competitive on initial fee. Sustainable for the licensee, profitable for HQ.

Fee Type Standard Founding (First 5)
Initial License Fee $35,000 $24,500 (save $10,500)
Monthly Royalty · Year 1 7% of gross 5% of gross
Monthly Royalty · Year 2+ 7% of gross 7% of gross
Marketing Fund 2% of gross 2% of gross
Territory Fee Included Included
Realistic Startup Investment* $85K–$145K $75K–$135K

*Includes license fee, truck (if needed), tools, insurance setup, and working capital reserves. Truck expense removed for licensees with existing vehicle.

Who thrives here. Who doesn't.

We're looking for a specific type of person. If this is you, keep reading. If not, no hard feelings — we'll tell you honestly on the discovery call.

✅ You're a great fit if...

Our top licensees share these traits

  • Licensed plumber with 5-15 years experience
  • Working W-2 for a chain OR running a small solo shop
  • Have $50K+ liquid capital + working capital reserves
  • Credit score 680+
  • Coachable — willing to follow proven systems
  • Family-oriented, quality-focused, honest
  • Want to own a business without starting from zero

❌ This is NOT for you if...

We'll politely decline these cases

  • Career-changing entrepreneur with no plumbing experience
  • Looking for passive investment — this is owner-operator only
  • Less than 5 years of licensed plumbing experience
  • Under-capitalized (less than $50K liquid)
  • Resistant to systems, prefer “my way”
  • Multiple job changes in last 3 years (stability matters)
  • Bankruptcy in last 7 years or felony in last 10

From first call to launch.

5 steps · 4-8 weeks total. On purpose — this isn't a fast process. We're both making a 10-year decision.

1

Discovery Call

30 min. Answer your questions, learn your background. See if there's mutual interest.

2

Formal Application

20 min form. Financials, references, territory preferences. You send back with docs.

3

Deep-Dive Interview

60-90 min. Rafael personally evaluates fit. Territory confirmed. You meet a licensee.

4

Approval + Contract

License Agreement + FDD sent. Mandatory 14-day review per federal law.

5

Sign + Launch

Pay fee, enter 90-day onboarding. Your Pop & Go journey begins.

🎯 LIMITED · FIRST 5 SPOTS ONLY

Become a Founding Licensee.

The first 5 licensees help us prove and refine the program. In exchange, you get the best economics we'll ever offer + direct access to Rafael for your first 12 months.

Save on License Fee
$10,500
30% off — $24,500 vs $35,000
Year 1 Royalty
5%
vs 7% standard rate
Spots Available
5 of 5
First serious applicant wins
📅 Book Your Discovery Call

Or call HQ direct: 888-321-0797

Frequently Asked Questions.

The stuff people ask before booking a Discovery Call. Answered straight.

Is this a franchise or a license?
Legally, most likely a franchise under FTC definitions — which means we're providing an FDD (Franchise Disclosure Document) with all required disclosures. Practically, we call it a Licensee Program because that's how the working relationship feels: you own your business, we support you, we don't micromanage.
How much can I realistically earn in Year 1?
Conservative Year 1 revenue projection: ~$249K gross. After royalty (7%), marketing fund (2%), cost of goods (~25%), and expenses — realistic owner take-home for a solo operator is $95K-$135K in Year 1. Year 2 with one additional tech: $145K-$190K. Year 3 with 2-3 techs: $200K-$320K. Full performance disclosures provided in the FDD.
What if my preferred territory isn't available?
In the application, you provide 3 preferred home base addresses. We check territory availability against our licensee map. If your #1 is taken, we'll offer #2 or #3, or suggest adjacent addresses that would work. First serious applicants get first pick.
Do I need to relocate to San Diego or Phoenix?
Not necessarily. We're starting in SoCal + AZ as launch markets, but we're open to licensees in other Western US metros if the territory makes sense and you have proper state licensing. Best fit for launch: San Diego County, Phoenix Metro, LA County, Orange County, Las Vegas.
What if I already own a plumbing business — can I rebrand?
Yes, this is actually one of the most common paths. Existing plumbers with solo shops rebrand to Pop & Go, plug into our systems, and multiply their growth. We'll walk you through the transition on your Discovery Call, including timing on truck wraps, existing customer communication, and Google Business Profile updates.
How long from application to running the business?
4-8 weeks from application submission to your Pop & Go launch day. Breakdown: 1-2 weeks approval + interview process. Mandatory 14-day FDD review period after approval (federal law). 2-week onboarding academy after signing. 30-day soft launch after academy. Full operations by Week 8.
What happens if it doesn't work out?
Voluntary exit in Year 1: no refund, must still pay 6 months of royalty floor ($1,500/mo). Year 2+: 90-day notice, no ongoing obligations. Involuntary termination for cause (fraud, brand damage, non-payment): 30-day cure period for standard violations. Full termination + exit clauses in the License Agreement.
Can I hire employees or must I do the work myself?
Both. In Year 1 most licensees operate solo or with 1 helper to keep expenses low. By Month 12 the typical licensee hires their first tech. Year 2 usually adds a second. By Year 3 you're running a 3-4 person operation with you as the owner-operator. Some licensees stay solo forever — that's fine too.
Is Pop & Go a national brand yet?
Not yet — that's exactly the point. Rafael built Pop & Go into a dominant SD + Phoenix brand over 25+ years. We're now opening the model to licensees nationwide. Being an early licensee means being part of building the national footprint. Founding Licensees especially benefit from being part of the origin story.

Ready to see if this is the right fit?

The next step is a 30-minute Discovery Call. No pressure, no pitch — just a real conversation about your goals and whether Pop & Go is the right vehicle to reach them.

📅 Book My Discovery Call 📞 Or Call 888-321-0797